Promotional Ideas
- Book displays
Display by copying/scanning nominee book jackets
- Mark spine of nominees with apple sticker
- Librarian/teacher booktalks
- Author displays of nominated titles, as well
- Kids do book reviews of the nominations and post at schools, public
libraries, websites, local bookstores
- Send information through library newsletter/parent school newsletter,
local newspapers, radio, local cable and television
- Suggest nominated books as great presents
- Create wish list of nominated books for purchase by patrons – put
on apples on tree display – give to local bookstores for suggested
purchase!
- Create bookmarks – with logo – with nominees listed and
website- available to download in both full color and black and white
- Include nominees in Book Fairs
- Suggest nominees for possible book reports
- Art link: have kids make posters for nominees
- Have a book character day featuring nominees
- Combine nominees into other book programs
- Have kids write commercials publicizing award vote, nominees, winner
- Create voter registration card for kids after they’ve read
___ books in order to vote
- Give away appleseeds
- Create logo/buttons campaign for favorite books
- Decorate classroom door/library doors with favorite nominee on list – preregister
so no doors are duplicated
- Create links for merchandise that libraries can order – such as
Ellison/Accucut dies for apples for activities: put child’s name
and nominee read on apple and display in library/school; get an apple
stamp
- Make an apple stamp book bag:
Instructions
from Family Fun
- Have book discussion groups on nominees
- Create 3 Apples book club: read aloud books to students, students
read to other students/children
- Bribe teachers/librarians – give teachers goodie bags for each
time they read a nominee to their class – or for when the class
qualifies to vote
- Buy 3 Apples Book Award tshirts for school raffles
- Stickers: I voted for the 3 Apples Award
- Have a camp day session – share books, crafts, activities, 1 – 2
books per session, rotate to include all nominees: goal to have each
child qualify to vote by end of summer
- Booktalk programs might include:
an apple tasting – with 3 apples – a red, a yellow and
a green
a cookie decorating party with red, green, and yellow frosting
a craft program – do mosaics with apple seeds
- Make up “3 apple book bucks” to be earned by reading
a nominee - could be redeemed for items in summer reading programs
or in a special 3 apples “store”
- Create a 3 apples button for kids who read or listen to the required
three titles
- Make a 3 apples reading bracelet-
Kids get a bracelet and add colored beads to it as they read nominated
titles.
- Parent-child book discussion groups
- Make a special “voting booth” with a desk inside for
kids to fill out their ballots
- Have kids enter their names in a drawing for every three books they
read. Draw names on a regular basis and award prizes
- Have classrooms or groups of readers select their favorite books
and make a float for a library parade.
- Make jigsaw puzzles of favorite titles – draw a picture from
the book on poster paper, color it, and cut it up as a puzzle. Exchange
with others in a group to do eachother’s puzzles.
- In schools, have teachers read a nominated title to their classes,
and then have the students prepare a commercial for an in-house
TV show, or over the PA system.
- As voting draws near, put fliers out to pump the kids up:
a countdown to voting day
“Alex can vote. Can YOU?”
“Jessica has qualified to vote. Have YOU?”
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