Promotional Ideas

  • 3 Apples Book Award Labels (Avery 5160)
  • Librarians who have control over their catalog and MARC records can put "3 Apples Book Award Nominee/Winner" in their local subject headings
  • Book displays
    Display by copying/scanning nominee book jackets
  • Mark spine of nominees with apple sticker
  • Librarian/teacher booktalks
  • Author displays of nominated titles, as well
  • Kids do book reviews of the nominations and post at schools, public libraries, websites, local bookstores
  • Send information through library newsletter/parent school newsletter, local newspapers, radio, local cable and television
  • Suggest nominated books as great presents
  • Create wish list of nominated books for purchase by patrons – put on apples on tree display – give to local bookstores for suggested purchase!
  • Create bookmarks – with logo – with nominees listed and website- available to download in both full color and black and white
  • Include nominees in Book Fairs
  • Suggest nominees for possible book reports
  • Art link: have kids make posters for nominees
  • Have a book character day featuring nominees
  • Combine nominees into other book programs
  • Have kids write commercials publicizing award vote, nominees, winner
  • Create voter registration card for kids after they’ve read ___ books in order to vote
  • Give away appleseeds
  • Create logo/buttons campaign for favorite books
  • Decorate classroom door/library doors with favorite nominee on list – preregister so no doors are duplicated
  • Create links for merchandise that libraries can order – such as Ellison/Accucut dies for apples for activities: put child’s name and nominee read on apple and display in library/school; get an apple stamp
  • Make an apple stamp book bag:
    Instructions from Family Fun
  • Have book discussion groups on nominees
  • Create 3 Apples book club: read aloud books to students, students read to other students/children
  • Bribe teachers/librarians – give teachers goodie bags for each time they read a nominee to their class – or for when the class qualifies to vote
  • Buy 3 Apples Book Award tshirts for school raffles
  • Stickers: I voted for the 3 Apples Award
  • Have a camp day session – share books, crafts, activities, 1 – 2 books per session, rotate to include all nominees: goal to have each child qualify to vote by end of summer
  • Booktalk programs might include:
    an apple tasting – with 3 apples – a red, a yellow and a green
    a cookie decorating party with red, green, and yellow frosting
    a craft program – do mosaics with apple seeds
  • Make up “3 apple book bucks” to be earned by reading a nominee - could be redeemed for items in summer reading programs or in a special 3 apples “store”
  • Create a 3 apples button for kids who read or listen to the required three titles
  • Make a 3 apples reading bracelet-
    Kids get a bracelet and add colored beads to it as they read nominated titles.
  • Parent-child book discussion groups
  • Make a special “voting booth” with a desk inside for kids to fill out their ballots
  • Have kids enter their names in a drawing for every three books they read. Draw names on a regular basis and award prizes
  • Have classrooms or groups of readers select their favorite books and make a float for a library parade.
  • Make jigsaw puzzles of favorite titles – draw a picture from the book on poster paper, color it, and cut it up as a puzzle. Exchange with others in a group to do eachother’s puzzles.
  • In schools, have teachers read a nominated title to their classes, and then have the students prepare a commercial for an in-house TV show, or over the PA system.
  • As voting draws near, put fliers out to pump the kids up:
    a countdown to voting day
    “Alex can vote. Can YOU?”
    “Jessica has qualified to vote. Have YOU?”

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